The Four Ps for Powering Your Brand


Yes, every one wants to be popular, to be known, to be remembered,to be be wanted,
to be liked, to be known by a personal Brand (the values represented by his/her special traits).

I’n a beautiful slideshare presentation on creating a brand for you, William Chin talks of the following three important things to be followed:

Make every task an opportunity
Make every assignment a project
Make it ‘Wow’ – even the crappiest job no one wants to do.

If you want a personal branding for you, get motivated by his words. After pondering over this for some time, I could discover a set of Ps which, if you follow diligently, could really lead you to shout aloud ‘WOW’, the moment you will remember forever and, equally make others remember you as well. All you have to remember is the FOUR Ps which you need to also ardently practise. The four Ps are: Perfection, Passion, Proactive(ness) and Perseverance.

In the following paragraphs I am examining these four Ps I’n the context of my own limited achievements in my career.

Perfection: I started my career as a stenographer. Though I learnt shorthand on my own, and practiced typing with just three fingers of both hands (my small finger refused to oblige me, being too weak to tap the keys of typewriter) I always aimed at perfection.
Added to my own intentions and care, I could get a demanding boss who believed I’n perfection to the core. For him, every comma, every full stop, every hyphen, every exclamation mark, every title of the person (Sir, Professor, Dr. and so on) did matter most and he was a stickler in terms of these small things. Working with him only helped me in my own quest for perfection which, I could boast that I achieved. Every one will agree that a neatly typed letter or note with a perfect lay-out (in terms of margins etc.) is a delight to the eyes. No wonder this boss picked me up to support him as his personal staff (PA to Director of a research institute ,Private Secretary to Secretary to the Government of India and Staff Officer to Secretary to the Government of India, Staff Officer to Member Planning Commission – by no means easy tasks).

Passion: One must have passion for what one does. Passion will make you wanting to do the work and getting attached to it, committed to it and deriving pleasure from it. The passion you show towards your work will make you feel great, howsoever small the job is. I can only recall I’n this context what Robin Sharma says in his book ‘The Leader Who had No Title’. He talks of an attendant I’n a Book Store and a housekeeping maid I’n a restaurant as being leaders, merely because of the passion they show towards their work. I’n his words, they are really leaders with no title. And, to quote William Chin, they are able to find the thrill and create the ‘wow’, even I’n their crappiest chore!. Coming to the crappiest work, when I was posted as an Under Secretary to the Government of India, I was assigned work relating to Parliament, something people find dull, boring and nothing great. With my own passion for this work, I made this work very lively and enjoyable – I was invariably taken, along with the Joint Secretary, for the Secretary’s briefing with the Minister. On one such occasion, when the Minister asked the Secretary for more details relating to a starred question, I could help the Secretary by saying that I had the relevant material for that. The Minister (Mr, Shivraj Patil) was really pleased.

Proactive(ness): One need not always limit one’s work within the defined boundaries of his responsibilities. There are many occasions while carrying out your assigned work, where you can cross the boundaries and do something on your own. Some time you can even initiate something new on your own, without having to wait for someone to tell you. All you need is the initiative through which you can expand your horizon. As an example, while I I was working with Prof. Menon, when he was Chairman of the Science Advisory Committee to the Cabinet, I took the initiative, with his consent of course, to attend meetings of this high level policy making body I’n S&T. Normally, I am not supposed to attend these meetings. But the sheer initiative of mine could benefit me I’n terms of acquiring more knowledge I’n a different field, could contribute while correcting the draft minutes, could write some articles on Science and Technology etc. All of these were appreciated on the one hand, and on the other, gave me immense job satisfaction and I felt thrilled too. I was this experience which enabled me to land on a job later I’n the Science Advisory Council to Prime Minister.

Perseverance: Not all great accomplishments have been achieved without struggle, patience and perseverance. Even the greatest.leaders have embraced failures before their ambitions could come to fruition. Rome was not built I’n a day. All this show that you must be steadfast, stick to your goals, not be perturbed by obstructions and failures in your path to achieve your goals and carry with you patience, perseverance and persistence. Then, success can surely be achieved. An example I’n my case was my persistent effort for nearly over two years I’n getting published a book (with a foreword from Mr. N. Vittal) – a compilation of my various articles on HR related topics, which finally paid off. I could then feel excited having created that ‘WOW’. Some great achievement for an ordinary person. Similar was my feeling when I was selected as OSD I’n the Science Advisory Council to Prime Minister, whose members – all eminent scientists were full of praise for whatever little I could do I’n making them function smoothly.
I could also claim that throughout my career, I had somehow created a demand for me and most of my assignments had come through people feeling ‘I want CVS’ (eg. Prof. Menon, Mr. Ashok Parthasarathy, Mr. K.P.P. Nambiar, Dr, P.J. Lavakare, Dr, V.P. Bhatkar).

Throughout my career, I was referred to as CVS – by all my friends, colleagues, and even bosses, I had written a piece ‘What is I’n a Name’ and therein I talked about how my name shrunk to a three letter initials of my name. When I sent this piece to Mr, Vittal not only he liked it but also commented, ‘shall I say you will make a name for yourself.’
I feel, I’n all my humbleness, that I have been able to create a brand for myself – the ‘brand CVS’ through the Four Ps.


About cvsubramaniam

Former Director, Department of Electronics & Informatiin Technology, Government of India.. Authored Book on Human Resource Management. Published 80 plus articles on HR, Management, S&T, general topics.
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